The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of "super normal design": alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag, there are design classics like Marcel Breuer's tubular steel side table, Dieter Ram's 606 shelving system, or Joe Colombo's Optic alarm clock of 1970. With products by Newson, Grcic, the Azumis, and the Bouroullec brothers, it also represents the generation to which Morrison and Fukasawa belong.
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