{"product_id":"helvetica-forever","title":"Helvetica Forever book","description":"\u003cp\u003eAn essential reference for graphic designers, typographers and design enthusiasts, Helvetica Forever explores the history, development and enduring influence of one of the world's most recognisable typefaces. Originally designed in 1957, Helvetica became synonymous with Swiss graphic design and modern visual communication.\u003c\/p\u003e\n\u003cp\u003eDrawing on archival material and extensive research, the book traces Helvetica's evolution, examines its cultural impact and showcases its application across branding, publishing, signage and graphic design.\/\/\/\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003ePublished by Lars Müller, this richly illustrated volume offers a comprehensive look at the typeface that helped define modern design.\u003c\/p\u003e","brand":"--none--","offers":[{"title":"Default Title","offer_id":57651939803511,"sku":"LARS-9783037788141","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4395\/files\/HelveticaForeverStoryofaTypeface_Newedition__LarsMuller_AvailableatSCP_9_eb1c95b1-8ca6-4805-8c95-4135d2246bc4.jpg?v=1793295221","url":"https:\/\/www.scp.co.uk\/products\/helvetica-forever","provider":"SCP","version":"1.0","type":"link"}