Helvetica Forever book
Lars Müller Publishers
£35.00
An essential reference for graphic designers, typographers and design enthusiasts, Helvetica Forever explores the history, development and enduring influence of one of the world's most recognisable typefaces. Originally designed in 1957, Helvetica became synonymous with Swiss graphic design and modern visual communication.
Drawing on archival material and extensive research, the book traces Helvetica's evolution, examines its cultural impact and showcases its application across branding, publishing, signage and graphic design.